20 Ideas for 2007

By Janice Brand

From Harvard Business Review

A neat list of ideas to watch in 2007 includes:

Maybe Malcolm Gladwell didn’t get it right. New research shows that rather than a minority of influentials leading, the masses do.  These researchers found that “the principal requirement for what we call “global cascades”—the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people….”

  • Sometimes, it’s all you’ve got to give: hope that things will get better. And sometimes, that’s all it takes.
  • Fire the engineers, let the users take over. Okay, not that extreme, but more companies are realizing that their customers aren’t waiting to be told about the next product innovation — they’re doing it themselves.
  • The power of sleep — sometimes you just can consciously wrestle your way through a problem.
  •  And, from one of our favorite thinkers, David Weinberger, the insidious side of accountability, which claims there’s a right and wrong answer to everything. “Accountabalism is a type of superstitious thinking that allows us to live in a state of denial about just how little control we individuals have over our environment.”

Lots more. Good reads.

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